Consumer Protection Act

Hundreds of Cases Successfully Handled

Lynchburg Consumer Protection Attorney

Helping Companies Fight Claims of Unfair Business Practices

When you provide goods and/or services to consumers, you do so while ensuring your business dealings are fair. Unfortunately, some individuals might not be satisfied with the work or product you provided and may claim they suffered a loss because of unscrupulous practices. Those customers might pursue a claim against you under the Virginia Consumer Protection Act of 1977.

If a consumer is alleging that they were harmed because of fraudulent practices concerning goods or services you provided, contact A. R. Pike Law Firm for the dedicated legal representation you need. Consumer protection claims involve complex processes that require thorough research and preparation. Our attorney has extensive experience with various litigation matters and knows how to develop compelling strategies that tell your side of the story. When you hire us, you will have an advocate focused on your best interests and committed to working toward a favorable outcome on your behalf.

To discuss your case with us call (434) 264-5444 today!

What Is the Consumer Protection Act?

Section 59.1-197 of the Virginia Consumer Protection Act states that it was established to “promote fair and ethical standards of dealings between suppliers and the consuming public.” Unfortunately, some people might seek legal remedies under this law based on false allegations of misrepresentations or other violations concerning goods/services they received.

Some of the fraudulent business practices a consumer may base a claim on include, but are not limited to:

  • Misrepresenting goods or services as some other business’s
  • Misrepresenting the geographic location of where goods or services came from
  • Misrepresenting the ingredients, qualities, uses, or benefits of goods or services
  • Failing to advertise used, secondhand, defective, blemished, or reconditioned goods as such
  • Not intending to sell goods as advertised
  • Stating that repairs, alterations, modifications, or installations were performed when they weren't
  • Failing to state all fees, charges, or conditions associated with returns or layaways

The Consumer Protection Act applies to both goods and services provided by a company.

The law defines "goods" and "services" as follows:

  • Goods: real, personal or mixed property, tangible or intangible, which includes "computer information"
  • Services: work performed by the business or an agent whose costs are transferred to the consumer

If you’re ready to fight back against a consumer’s claims of unfair business practices, schedule a consultation with our lawyer in Lynchburg as soon as possible. We will fight hard to ensure your rights are protected.

What Damages Could a Consumer Be Awarded?

If a consumer claims a business has engaged in unfair or fraudulent practices, they may take legal action against them. However, the law does not allow for this to happen at any time. The individual has 2 years from the date of the alleged violation to file a claim. Missing this deadline could result in their case being dismissed.

Unfortunately, if the trier of fact decides in the consumer’s favor, the business may be required to compensate them for actual damages or $500, whichever is more. The award amount could be increased in cases in which the trier of fact decides the violation was willful. In these situations, the business may be ordered to pay up to 3 times the amount of damages or $1,000, whichever is more.

Additionally, under § 59.1-204(B) of the Consumer Protection Act, if a consumer wins their case, the business may also be held responsible for “reasonable attorneys’ fees and court costs.”

If a customer is claiming your business committed a violation as outlined in the Consumer Protection Act, speak with our Lynchburg lawyer at A. R. Pike Law Firm as soon as possible. We will help you understand your legal options and will thoroughly examine your case to determine if the consumer is within the specified timeframe to take action.

Schedule a consultation with us by calling us at (434) 264-5444 or contacting us online.

Meet Your attorney

Attorney Aaron R. Pike has helped his clients to organize their legal strategies and build effective defenses by taking the time to understand their cases and help them tell their side of the story. Since his service in the USAF, Mr. Pike has devoted his legal practice to helping people with a variety of legal matters.